Communication is the key, even in businesses and organizations. Business illustrations can effectively support this. Corporate communication refers to how a company communicates with various target audiences, including customers, employees, investors, and the public. It encompasses a wide range of activities and messages aimed at conveying the company’s image, values, and goals. Internal communication within the company, between employees, teams, and management, is particularly important. Internal communication is relevant for keeping employees well-informed about company goals, changes, and initiatives. Effective corporate communication aims to build trust, strengthen relationships, shape the company’s image, and support its goals. In sustainability communication as well, images can ensure transparent and clear communication.
When developing business illustrations, the focus is primarily on creating communicable images. From experience, a combination of images and text is the best approach. These images should be engaging for employees while also allowing room for interpretation and identification.