Impressions Graphic Recording Christoph J Kellner studio animanova

The Benefits of Graphic Recording

When people talk, engage in conversations, discussions, presentations, or collaborative work, it can be documented. This is where the graphic recorder comes into play. By listening and drawing,they capture what is being said. Consequently, a Graphic Recording is created in real-time, a visual documentation comprising images and words. When digitized, it can be easily shared and distributed. Graphic Recording offers truly genuine advantages.

Graphic Recording fosters creativity

The methodology of Graphic Recording encourages creative thinking by exemplifying the possibility of representing ideas visually. It is a creative approach that establishes an inspiring and motivating environment. It stimulates participants and enhances their attention because images pique our curiosity. A picture stands out and grabs our attention within text. Studies have shown that the mere use of different colors increases motivation to read a text by up to 80% compared to text without color. A picture guides our gaze. Colors, images, and visual representations demonstrably stimulate and enhance also the willingness to engage in something. Visual documentation can also be entertaining and should be enjoyable. Topics that may seem dry become much more vibrant when illustrated.
(The persuasive properties of color in marketing communications, Green, R. 1989)

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Graphic Recording enhances learning

Learning through images

We are increasingly communicating and learning through images. Images are quickly comprehended. Our brain requires a mere 150 milliseconds (ms) to recognize an image. In just 100 ms, it has assigned meaning to that image. Consider how we navigate the cityscape using the symbolic images on road signs, allowing us to navigate the streets safely. Through images, we not only grasp information more rapidly but can also comprehend more complex relationships and understand them more easily.
(Speed of processing in the human visual system in Nature, Vol 381, Thorpe, S., Fize, D. & Marlot, C. 1996
On the time course of visual word recognition in Journal of Cognitive Neuroscience, Vol 18, Holcombe, P. & Grainger, J. 2006)

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Visualized complex content provides an overview of topics and orientation, making it easier for participants to access and work with. “Without the illustrations in the assembly instructions, I would never have been able to put the cabinet together!” People who follow instructions with both images and text are three times more successful (a factor of 3.23) than those without visual instructions.

Moreover, images facilitate reflection: “Did I use the right screw?” The image in the assembly instructions provides feedback. When one succeeds, there is a desire to build, to continue. This creates a learning process, and images play a significant role in this journey.
(Effectiveness of text illustrations in Educational Communication and Technology, Levie, W. J. & Lemtz, R. 1982)

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Images are easier to recall

It has been discovered that we remember only 10% of what we hear and 20% of what we read. However, we recall a remarkable 80% of what we see with our own eyes. An image and its associated context tend to linger in our memory. As a result, participants can better remember the discussed content and easily refer back to the outcomes of an event through Graphic Recording. It is not surprising that we are increasingly surrounded by images and visual content—they have a powerful impact.
(Syntactic Theory of Visual Communication, Lester, P.M. 2006)

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Graphic Recording strengthens communication

The combination of language and imagery forms an incredibly powerful mode of communication, far more vivid and potent than “text only” or “image only.” Furthermore, Graphic Recording brings structure to complex thoughts and concepts. Visual representation helps to illustrate the relationships between various ideas and information, preventing misunderstandings and facilitating clearer and more unequivocal communication.

Graphic Recording also embodies sustainable communication. Through a visual record of an event, one obtains a reference that can be utilized and shared after the event has concluded. Often, Graphic Recording serves as a starting point for further ideas and discussions.

Graphic recording supports collaboration

Every event that is visually documented captures a shared understanding. This experience promotes interaction and cooperation among participants. By presenting information visually, a common foundation is established encouraging participants to actively engage and exchange ideas. This leads to stronger collaboration and more effective sharing of knowledge and perspectives.

Impressions Graphic Recording Christoph J Kellner studio animanova